A Master’s in Business Administration with a concentration in Marketing has become a highly valued degree in the workforce.
About an MBA in Marketing
An MBA in Marketing can prepare professionals to work in fields such as corporate communications, sales, advertising, public relations, new product planning, business-to-business marketing, and more.
A curriculum for an MBA in Marketing program may include courses in the following areas:
- Strategic Planning
- Market Research
- Marketing Campaigns
- Consumer Behavior
- Cost Volume and Profit
- Analysis of Demand
Upon graduation there are several skills graduates should gain. An MBA in Marketing can open up opportunities for salary increases and career advancement. The skills graduates may learn including the following:
- Communication Skills – Knowledge to communicate effectively with internal and external stakeholders
- Analytical skills – Ability to understand, assess, and solve problems affecting a business
- Ability to integrate programs or ideas – Applying coursework to successfully execute key business and marketing initiatives
- Business Ethics – Learning and communicating codes and principles that will help govern a company or business
- Leadership – How to effectively lead and manage a team
Potential Candidates for Marketing MBA programs
Marketing is an extremely competitive field, so leveraging a Marketing MBA can provide the skills and qualifications for a competitive edge. For professionals interested in pursuing managerial and director level positions in a marketing capacity, an MBA in Marketing could be an option to open doors. Earning an MBA in Marketing can teach professionals how to effectively create and implement marketing and business plans. Marketing is an integral part of any business and for anyone who desires to go beyond the fundamentals of Marketing, an MBA in Marketing is an option.
Steps to Earning an MBA degree in Marketing
Professionals interested in enrolling in a MBA program in Marketing are required to have an undergraduate degree from an accredited college. While students are not required to have an undergraduate degree in business, they are generally expected to have basic business and mathematical skills and knowledge. Students should have completed college Algebra prior to enrollment and have taken Marketing Principles and Basic Business Foundations courses. Every program has a specific set of requirements, and some include a minimum grade point average. Requirements may include the following:
- Letter of Intent – Schools may require a letter that expresses why the applicant is pursuing the degree.
- Letters of Recommendation – Programs may require recommendation letters from professors, colleagues, or employers.
- Official Transcripts – An MBA in Marketing requires an undergraduate degree, for which official transcripts (including Grade Point Average) must typically be submitted.
- Work Resume – Some programs require a minimum number of years of full time professional experience. The required number of years may vary depending on type of program the applicant enrolls in.
- Test Scores – Programs typically require admission test results. The required tests are usually the Graduate Management Admissions Test (GMAT) or Graduation Records Examination (GRE). Schools typically accept test results taken within five years of the application submission.
The time commitment for an MBA program will vary, depending on whether it is a part time MBA in Marketing, an online MBA in Marketing, or a full time Marketing MBA program. A part time MBA Marketing program typically takes more than two years to complete, depending upon the schedule of the participants. Part time MBA students take classes on nights and weekends. And online MBA in Marketing programs allow students the flexibility to apply coursework immediately. For applicants interested in online Marketing MBA programs it is important to find out if classes are solely online or also include on campus class time.
Selecting the Best MBA in Marketing Program
There are plenty of options to choose from when it comes to selecting the right Marketing MBA Program. Many individuals pursue a Marketing MBA as a way to improve their income (see The Best High Paying Jobs for MBA in Marketing). Each school has different offerings; however there are some commonalities among the best MBA in Marketing programs. The following are components that many of the top MBA Marketing programs have.
- Innovative Teaching Methods
- Constantly Evolving Curricula
- Leadership Programs
- Networks of Seasoned Faculty and Experts
Every school offers different types of programs including part time, full time, and online MBA programs. It important to find a program that provides a curriculum and services that cater to your needs. Be sure to conduct extensive research and use resources like top MBA in Marketing rankings when considering programs.