Changes in the business world and improvements in technology mean that there are many unusual jobs for marketing majors to choose from, including these three fascinating careers below.
Public Relations Coordinator
A PR coordinator applies the principles of marketing to the public image of not just a company’s products and services, but also the brand and company itself. That is, PR coordinators must maintain a positive public opinion through regulating the information that the public connects with the company. PR coordinators also work in concert with marketing and advertising departments to form an interdisciplinary support team. PR coordinators spend their time copying, editing, proofreading and revising a variety of communications that are released on different media platforms, such as radio, blogs and social media sites.
PR coordinators design and launch both digital and traditional marketing campaigns. This involves the development of a marketing communications plan that includes goals, tactics and target budget. PR coordinators must maintain an intimate and current understanding of industry and consumer trends. PR coordinators will apply this knowledge to strategic plans and campaigns in order to grow brand awareness and increase the public favorability of the company. Finally, PR coordinators create and deliver things like press, newsletter and media relations content. PR coordinators must maintain solid relationships with local and national media outlets.
Health Care Relations Representative
Similar to a PR coordinator, a health care relations representative works to foster positive relationships between independent physicians and health care facilities. The job of a healthcare relations representative is to develop and maintain a strong physician presence in health care organizations through PR and marketing strategies and programs. Thus, health care relations representatives must facilitate, develop and enhance mutually beneficial, professional relationships. They advocate for physicians through cultivating positive relationships with health care administrator. They also strive to enhance the quality and consistency of physician’s experience within the health care organization. Finally, they also identify and coordinate the resolution of operational and customer service problems to improve the satisfaction of both physicians and patients.
On the other hand, health care relations representatives primary function is to initiate new physician referrals to promote growth and advertise available health care services. They accomplish this through personally traveling to physician’s offices in order to elicit practice referrals. They also assist with patient informational seminars and outreach programs. They must coordinate all health care marketing activities, such as website and social media advertising. A health care marketer must have great communication skills and knowledge of the health care industry.
Product Line Manager
A product line manager is responsible to oversee a selection of merchandise and a business unit. The position involves tracking and organizing samples, documenting sample comments and submitting product change recommendations to management. Product line managers must ensure that the team of product marketers remain creative, productive and on schedule. Product line managers use a variety of business metrics to help them plan, evaluate and manage their target product lines.
They work closely with the sales department to adjust and review costs, prices and the forecasted demand for units. They work with PR, advertising and marketing professionals to create engaging product presentations. Product line managers are expected to have hands-on experience in a product-related role. They must firmly understand product construction, industry trends and consumer preferences.
There are plenty of challenging, yet unusual jobs for marketing majors to choose from, such as PR coordinator, health care relations representative and product line manager.
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