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What are the Qualities of a Good Online MBA in Marketing Degree Program?

While you can earn an advanced marketing degree online, you may want to look first at the qualities of a good online MBA in marketing degree program. A marketing program focuses solely on marketing and advertising but will not give you a good background in business. Enrolling in an online MBA program with a concentration in marketing will let you study both business and marketing at the same time. As not all programs are the same, it’s helpful to look at which qualities make the best schools.

Related Resource:
The Top 10 Best Online MBA in Marketing Degree Programs

Background of Professors

Would you rather learn from a recent PhD graduate who only has experience at the academic level or a professional with several advertising awards on his or her resume? Though most students would pick the second professor, some schools pride education over experience. You should always look at the professors working within the department and the backgrounds they have in marketing. The best professors are those who have years of experience in the marketing industry because they can give you practical advice for the future.

Career Help

You’ll likely find hundreds of articles online from writers claiming that MBA holders make significantly more than undergraduate business majors make. While that is true, those who make the most often have their own contacts and got help from their business schools. Even if you complete an online marketing degree, you want to know that the career development office of that college can help you. A good online business school will offer the same support to those taking classes at home as it does to those taking classes on campus, including assistance looking for jobs, finding out about job fairs and writing both your resume and cover letter.

Networking Opportunities

One of the best advantages of an MBA program is that you can attend networking opportunities. Schools put on these events as a way for students to contact alumni and professionals working in the area. According to The Economist, MBA holders routinely claim that one of the best benefits of these programs is that it helped them make professional contacts. As an online student, you want to pick a school that offers similar opportunities for online students, including hosting alumni and student events online or hosting networking events in your state.

Marketing Class Options

While there are a number of qualities of a good online MBA in marketing degree program, one of the most important qualities you should look for are the available marketing classes. MBA programs usually require that you take up to 20 credits of core business classes and just three to four marketing classes. The best programs will include dozens of marketing classes and give students the chance to take more than the required amount. You can look for classes on social media marketing, the importance of setting up and listening to a focus group, online marketing and even business communications for managers.

A marketing MBA program allows you to learn more about the business industry while taking advanced classes on marketing methods that can help you with your career. Some of the top qualities of a good online MBA in marketing degree program include offering a large number of marketing classes, providing networking opportunities for students, offering career guidance and hiring instructors with professional experience.